- Work towards the VISION :-
- Print and Organize the Resources :-
- Design as per Interior Specification Manual :-
- Recruit as per Organizational Structure :-
- Execute the Marketing Strategy :-
- Local Brand Marketing :-
Work towards the VISION - The vision of DRS Kids is to foster a society of individuals capable of progressive thinking, creating, and initiating positive change in the social, economic, and cultural fabric; to impact the global community through knowledge, understanding, and attitude. The franchisor expects you to work your best towards the vision of the preschool to strengthen it.
The material received from HO should be printed and organized for operating the preschool. This includes the vision and the mission of the preschool, marketing collateral, calendar, academic resources, and so on.
The Head Office issues a design manual to set up the preschool. Designing the interior is done as per the plan provided in the manual. The functional layout, interior finishes, and colour codes are provided to guide you to set up the preschool.
The staff at DRS Kids is recruited according to the guidelines provided by the franchisor. The staff includes facilitators, assistant facilitators, co-curricular teachers, admin staff, housekeeping, security guard, and the like.
A customized marketing strategy is planned for the franchise. You are provided with all the marketing collateral required. Arrangement for a press meet to promote the school is to be done on the launch day using the marketing collateral provided. Plan and schedule the activities utilizing the budget to the optimal.
Plan out your process with a marketing strategy template. Collect and analyze the data about your competitive environment. It will allow you to see your competitors’ function, and understand your potential audience needs. Advertise with local audience targeting and create a blog strategy catering to the local audience. Use the marketing collateral within a 3-5 km radius of the preschool to attract potential parents and guardians.
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